Product Design
Web Development
Strategic web development using WordPress to create compelling digital experiences. Building responsive, SEO-optimized sites that help businesses connect with audiences and achieve growth.
Turning complex business needs into elegant digital solutions through design, development, and strategic creativity.
Talley’s Panel Systems
Case Study: Talley’s Panel Systems Website Redesign
Challenge Talley’s Panel Systems came to me with a website that was holding back their business growth. Their original site was essentially a digital version of a one-page brochure—dated, not mobile-friendly, and lacking the professional credibility needed to attract architects and builders. With no contact forms, limited imagery showing only trucks and materials, and zero interactivity, potential clients couldn’t see the quality of their custom metal panel work or easily get in touch.
Solution I developed a comprehensive digital strategy focused on B2B messaging and lead generation. Using WordPress and Divi, I created a mobile-responsive site that positions Talley’s as the premium choice for custom metal panel installation. The new design showcases their expertise through strategic messaging targeting architects, builders, contractors, and remodelers.
Process Working closely with the Talley’s team, I conducted on-site photoshoots at their project locations to capture high-quality portfolio images that demonstrate their craftsmanship. The collaborative approach ensured every detail aligned with their brand and business goals. I implemented Yoast SEO optimization to improve search visibility and integrated user-friendly contact forms to streamline lead capture.
Results The redesigned website transformed Talley’s online presence, delivering improved mobile experience, enhanced professional credibility, increased user engagement, and most importantly—a significant boost in qualified leads from their target audience of construction professionals. The portfolio showcase now effectively demonstrates their capabilities, while the B2B-focused messaging clearly communicates their value proposition to industry decision-makers.
Sackatoga Stable
Case Study: Sackatoga Stable Website Redesign
Challenge Sackatoga Stable, home to Kentucky Derby winner Funny Cide and Belmont Stakes champion Tiz the Law, had a website that didn’t match their legendary status in thoroughbred racing. The original site featured basic text-heavy layout, minimal visual appeal, and lacked the emotional connection needed to attract potential investors to the “Sport of Kings.” The design failed to convey the excitement, prestige, and family atmosphere that defines the Sackatoga experience.
Solution I created a visually stunning, emotionally-driven website that captures the thrill and legacy of thoroughbred racing. Using WordPress and Divi, I developed a design featuring custom watercolor graphics, dynamic horse imagery, and compelling storytelling that positions Sackatoga as both legendary and accessible. The new site emphasizes their championship heritage while highlighting their mission of affordable thoroughbred ownership.
Process Working collaboratively with the Sackatoga team, I crafted messaging that balances the prestige of their racing victories with their welcoming, family-oriented approach to ownership. Custom watercolor design elements and professional photography create an premium aesthetic that reflects the quality of their stable while maintaining approachability for new investors.
Results The redesigned website transforms Sackatoga’s digital presence from basic informational site to an engaging, visually compelling experience that truly represents their championship legacy. The new design effectively communicates their unique value proposition—bringing the excitement of horse racing to enthusiasts without the typical barriers to entry—while showcasing their impressive roster and fostering the emotional connection essential for attracting new partnership investors.
Let's Start Something New
Start a Conversation.
Whether you need strategic creative leadership, specialized variable data solutions, modern web development, or someone who can bridge the gap between traditional design and emerging technology, I'm ready to help solve your next challenge.